Marketing and Advertising

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See also:

A1 Analytics - Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting..

Adhoc Solutions - Geomarketing services in Belgium.

Altavision Geographics - Business Geographics services (custom maps, market analysis, and reports.

AZ Direct - The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany..

BoldMouth - Word of mouth marketing firm providing research, implementation and viral video syndication services..

Buzz Marketing Group - Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences..

BuzzLogic - Offers software solution to identify who is influential within specific conversations taking place in social media so that firms can manage brands, reputations, products and customer relationships..

CACI Limited - Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe..

Catosphere - An online US demographic reporting and mapping tool for business people in presentation-ready format..

Church of the Customer - Weblog about word of mouth, customer evangelism and citizen marketers..

Consodata - Consodata supply one of the two large lifestyle databases in France. They also have operations in Spain, Germany and the United Kingdom..

Consumer Data - Lifestyle Database procurement, database management and Direct Marketing services in Central Europe..

Customers on Fire - Weekly podcast covering viral marketing and social networking developments..

The Data Depot - Marketing and census demographic data sets for use in business applications such as customer profiling, database marketing, location planning, and territory planning..

DCD Marketing - Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities..

DecisionWhere, Inc - Demographic reports and maps for US site selection..

Demographics Now - Subscription service providing interactive demographic maps and reports for any level of geography in the U.S..

Digital Media Communications LTD - Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns..

Digital Vector Maps - Editable layered PDF maps for overlaying business and marketing information including sales areas..

Empower Geographics - Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing..

ESRI Business Information Solutions - Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information..

Eureka Facts - A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing..

Evox Facilities - Catalogue offering UK postcode files and business addresses..

Experian - Credit referencing and consumer targeting for the USA and other countries.

FreeDemographics.com - Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data.

GEO Solutions - Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium..

Geodemographics Knowledge Base - An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets..

GeoLytics - Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research..

Georgia 2000 Information System - Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast..

Geoscape - Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog.

The Global Gazetteer - AllM marketing provide locational codings for most towns and cities in the world..

GMAP Consulting Limited - Provide market intelligence and decision support solutions to global retail organisations..

Godin Marketing - Database marketing solutions and market research,in USA, Canada and South Korea..

The Insight Out Group - Ethnographic research consultancy..

Insight out of Chaos - A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail..

Institute national de la Statistique et des Etudes Economiques - INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across France..

Institute of Geographic Analysis - Association to promote geographic sciences and specifically geomarketing. Based in Paris, France..

Joint Industry Committee for the Regional Press - United Kingdom - Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain..

Keenote Marketing - Market analysis, demographics, market segmentation, direct marketing and media selection services..

Larkspur Data Resources - Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals..

Looking Glass - Consumer segmentation for the USA using a classification of households - Cohorts..

MarketPoint: Business Mapping - Uses Microsoft MapPoint technology to provide business mapping solutions, to meet the geomarketing, customer service and logistical needs of medium sized businesses in Europe..

Marketview Limited - Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base..

Media Networks. Inc. - Local Adverts in national magazines..

MicroGIS - Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune..

Pacific Micromarketing - Marketing research company specializing in Australian customer data, market information and targeting programs..

Passage Events and Promotions - Seattle based firm specialized in targeted product exposure for special events and field marketing programs..

Pathfinder Solutions - Pathfinder Solutions analyse customer and market information to help clients in Australia and New Zealand understand what customers are doing now, and to predict how they are likely to behave in the future..

PMD Advisory Services - Provider of market data and customized demographics especially for the senior living industry. Provides project feasability consulting, demographic data, mapping and GIS, and online searchable databases..

Pod Design - Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games..

Postcodes Across Europe - A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites..

Power Marketing, Inc. - Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management..

Proactive Target Marketing: Rethinking Your Business Strategy - Article discussing the benefits of developing a targeted marketing strategy..

Retail Locations Australia - Reports on population, housing, expenditure, retail competition and shopping centres for Australia..

Retail Locations UK - A database of multiple retail outlets in the United Kingdom..

Ricercar, Inc. - Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers..

Rubber Republic - London-based viral marketing agency providing creative, seeding and tracking services..

Statistics Finland - Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland..

Statistics Sweden - Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English].

Sunflower Group - A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles..

Target Marketing of Santa Barbara - Information on workshops, books, and consulting services..

Target Marketing USA - Database marketing and voicemail broadcasting for political candidates and campaigns..

Two Heads Media Consultancy - Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery..

Upper Quadrant - Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers..

Viral & Buzz Marketing Association - An international group for the development, validation and promotion of consumer-oriented marketing trends and techniques..

Weiss Micromarketing Group - Offering target marketing services including customer segmentation, trade area analysis, database management and direct marketing..

wom-talk - Covers the How, When, Where and Why of great Word-of-Mouth (WOM) marketing campaigns targeting the women's market..

Word of Mouth Marketing Association (WOMMA) - US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth..

Zipm.com - Direct Marketing. Demographic searches throughout the U.S., by street ranges, zipcodes, or longitude and lattitude..

Research Paper - A Plague of Viruses: Biological, Computer and Marketing - Jeffrey Boase and Barry Wellman, authors. "We analyze the transfer of biological, computer and marketing viruses. Despite differences between these three types of viruses, network structure affects their spread in similar ways." [PDF] (September 21, 2001).

XML Feeds:

Netzkobol - Weblog about viral and online marketing written by Frederik Hermann. [Atom].

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